Case Study

Jo, the marketing manager of a thriving stone supplier in Sydney, sought a new SEO agency to increase enquiries from surrounding areas, boost website traffic, and enhance their Google My Business visibility. Given these goals and the unique challenges the company faced, we set out to transform their online presence.

Challenges

Below are a list of challenges we faced with the campaign

• An outdated website poorly designed for showcasing their products
• The need for high-quality, technical content around their marble products

Solutions and Strategy

We devised a comprehensive SEO strategy to meet these challenges and drive the desired outcomes:

1. Website Overhaul: We rebuilt their website using WooCommerce, excluding the purchase functionality. This platform allowed us to upload and categorize all 300 products effectively while implementing filters for better user experience.

2. Content Creation: We sought a specialist writer who understood the industry to produce in-depth, technical content about the marble products. After trialing five writers, we found the perfect fit.

3. Product Optimization: We meticulously optimized the descriptions of each product to improve visibility and relevance in search engines.

4. Category Pages: We created category pages for all types of stones and colors, improving site structure and providing users with an easy way to navigate and find what they need.

5. Key Page Content: We developed rich, engaging content for all key pages to increase their relevancy for targeted keywords.

Results Over 12 Months

Our strategy produced impressive results, significantly improving the company’s online visibility and engagement:

• 89% increase in website traffic
• 43% increase in conversion rate
• 110% increase in average session duration
• 40% increase in goal completions