Case Study
Creating Perfectly Optimised Pages for Tradies
by Tom Richards - Lead SEO & Director
This article talks about how to make web pages more visible and easier to find for local businesses by using on-page SEO techniques.
145%
Site #1 Increase in traffic
125%
Site #2 Increase in traffic
200%
Site #3 Increase in traffic
On-page SEO is a way to make individual pages on a website more attractive to search engines like Google. We’ll show you how Local Lead Booster uses a tool called Page Optimizer Pro to achieve this.
We will share three examples where Page Optimizer Pro was used in SEO projects to show how it works and the results that can be achieved.
Why on-page SEO matters for local businesses
On-page SEO involves various methods to make individual web pages more attractive to search engines. Some important factors include having good content, pictures, and specific HTML tags (title, meta, and header).
Some interesting facts:
- 36% of SEO experts think that the title tag is one of the most important things Google looks at when ranking a site.
- 72% of marketers believe that creating relevant content is the most effective SEO tactic for making an SEO-friendly website.
Benefits of on-page SEO
Local businesses can gain a lot from using on-page SEO. First, on-page SEO gives businesses more control over the factors that influence Google rankings. Since you can control these factors, you can make changes to improve your online visibility and increase your rankings.
On-page SEO also helps your off-page SEO strategy by making it more likely to succeed. If you focus on off-page SEO but have a bad website with poor content, you won’t get far.
Creating highly effective web pages
At Local Lead Booster, we focus on the most crucial aspects of Google’s ranking system to design our on-page SEO strategies. By targeting the factors that Google uses to rank websites in search results, we can develop successful on-page SEO approaches that help local businesses enhance their online presence.
Google’s algorithms are constantly updated to offer users the best possible experience. With many shifting variables to consider when building an SEO strategy, it can be challenging to identify which factors are most important. As SEO professionals, we need to keep up with the ever-evolving search engines, which is why we use Page Optimizer Pro to build our on-page SEO strategies.
Why we use Page Optimizer Pro
Page Optimizer Pro (POP) is an SEO tool that simplifies on-page SEO optimization for marketers and SEO specialists.
We chose POP over other available SEO tools for several reasons:
- It was developed after extensive SEO testing – there are over 400 scientific tests that prove its effectiveness and accuracy.
- It removes the guesswork from on-page SEO by using a patented ranking factor scoring system that helps you identify the most critical elements to optimize on your page for increased traffic and improved rankings.
- It is easy to use and delivers fast results.
Here is a quick start guide from the company to optimise your pages
The results you can get using Page Optimizer Pro
Next, we’re going to talk about the results we got with Page Optimizer Pro by providing a few relevant examples.
Using Page Optimizer Pro on three auto repair websites we were able to achieve top 10 rankings with 100% on-page SEO. We optimised 5 to 10 pages on each of the three websites, including the home page, by applying the POP recommendations on all pages. Here’s a detailed analysis of each website’s evolution.
Website #1
Website #1 Initially, this website had an optimization score of 42.2, which showed a significant opportunity for improvement. After optimizing the site, the primary keyword quickly rose to position 7 in search engine rankings. Additionally, the secondary keyword “Mechanic Scarborough” climbed to position 5. By optimizing for variations and other related keywords, we achieved the following results:
- Traffic increased by 145%
- Rankings in positions #1 to 3 increased by 33%
- Rankings in positions #4 to 10 increased by 183%
- Rankings in positions #11 to 100 increased by 88%
Website #2
The main keyword for this website was “Mechanic Mississauga,” with a search volume of 420. After optimizing the page, the main keyword jumped from position 26 to position 2 in just 4 months. By optimizing for variations and secondary keywords, we saw the following improvements:
- Traffic increased by 125%
- Rankings in positions #1 to 3 increased by 75%
- Rankings in positions #4 to 10 increased by 68%
- Rankings in positions #11 to 100 increased by 90%
Website #3
For this website, the primary keyword was “Auto repair North York,” with a search volume of 210. After completing the on-page optimization, the main keyword rose from position 106 to position 4. Similar results were achieved for secondary keywords, which improved from position 123 to position 7. These optimizations led to the following results:
- Traffic increased by 200%
- Rankings in positions #1 to 3 increased by 70%
- Rankings in positions #4 to 10 increased by 500%
- Rankings in positions #11 to 100 increased by 512%
The Importance of On-Page SEO for Local Businesses
For any local business aiming to enhance its online visibility and achieve higher rankings in search engine results pages (SERPs), implementing on-page SEO is absolutely essential. While on-page and off-page SEO target different aspects, both are crucial for the success of an SEO campaign. On-page SEO acts as the foundation upon which you can build your off-page SEO strategy, working together to improve search engine rankings for your local business website.
It’s important to recognize that search engine algorithms are constantly evolving. To effectively optimize your pages, you need to stay updated with these changes and identify the key factors that greatly impact a site’s ranking. By focusing on the elements that truly matter in on-page SEO, you can ensure the efficiency and effectiveness of your on-page SEO strategy.
