Case Study
Sky-High Success: Melbourne Roof Restoration Company
by Tom Richards - Lead SEO & Director
A roof restoration company in Melbourne approached us with a goal to increase phone calls and boost their Google My Business (GMB) listing visibility. Our 6-month SEO and GMB campaign aimed to enhance their online presence and drive more local leads to their business.
84%
Increase in organic traffic
214%
Increase in phone calls
206%
Increase in phone calls from GBP
Challenges
Some of the challenges we encountered were:
- Increase visibility of the client’s GMB listing
- Boost phone calls and website traffic from local leads
Strategy and Solutions
To achieve the client’s objectives, we implemented a multi-faceted strategy that focused on both on-page SEO and GMB optimization:
On-page SEO: We conducted a thorough analysis and optimization of the client’s website, addressing issues and improving keyword targeting.
Link Building: We implemented a targeted link-building campaign to increase the site’s authority and search engine rankings.
Location Pages: We added additional location pages to the client’s website to target specific service areas and attract local customers.
GMB Optimization: We optimized the client’s GMB listing to improve visibility and encourage more phone calls from potential customers.
Weekly GMB Posting & Photo Uploading: To maintain an active GMB presence, we posted regular updates and uploaded photos showcasing the client’s services.
Results
Our comprehensive strategy led to impressive results for the client:
Organic Traffic: Despite the primary focus on GMB, our on-page SEO efforts also contributed to a 75% increase in organic traffic.
Google My Business: The client experienced a 214% increase in phone calls from their GMB listing, showcasing the effectiveness of our optimization efforts.
