Local Electrician Case Study

In this case study, we’ll outline our strategy, implementation, and the impressive results achieved by focusing on the basics and hard work.

Challenges

Some to the challenges we faced on the site included: 

• • Previous SEO efforts that failed to deliver results
  • Low-quality, duplicate content on location pages
  • Limited authority compared to competitors

Our Strategy

We designed a comprehensive SEO campaign for Adam that focused on four key areas: on-page SEO, content creation, link building, and Google Business Profile optimization. While the strategy was not revolutionary, it required consistent effort and attention to detail. Here’s a breakdown of the tactics we employed:

1. Website Audit & Fixes: We conducted an audit to identify and resolve any issues that might be hindering the website’s performance.
2. Google Business Profile (GBP) Optimization: Although the previous agency had made some progress, we made further improvements to fully optimize the profile.

3. Best Practices: We focused on enhancing user experience and overall website performance through website speed optimization, professional photos, footer optimization, testimonials, a gallery, and recent project pages.

4. Content Creation: We revamped the website content by creating 200 optimized location pages, 15 service pages, and 36 recent project mini-blogs.

5. Backlinks: We built a strong backlink profile with 300 foundational links and 100 guest posts to increase the site’s authority score from 6 to 29.

Results

Our efforts paid off, leading to a significant increase in Adam’s online presence and lead generation:

This case study demonstrates the power of a well-executed SEO strategy for local electricians. By focusing on the basics and putting in the necessary work, we were able to help Adam achieve outstanding results and gain a long-term client.