SEO Case Study: Niche Lighting Website
Will From Festoon Lighting Sydney was one of the first movers in the niche lighting industry and was one of the only suppliers for several years. Due to being in early, he had cemented himself as the go-to source for weddings, events, and permanent installations of festoon lights. As competitors have popped up over the years Will decided it may be a good idea to continue with several 3 month SEO sprints to keep his site far ahead of the competition and maintain the top spot as Sydney’s #1 Festoon Light Supplier.
Client: Event Lighting Installation
Start Date: June 2019
Duration: 2 x 3 Month Sprints over 1.5 years
Organic Traffic: +320% Increase in Traffic
Will’s website was in fairly good condition when Local Lead Booster took on the campaign, however there were several small issues that were holding the site back.
- Mixed content issue, the https:// and http:// versions of the site were both indexing
- Thin content on several pages
- Low domain authority
- Onpage SEO
By fixing up the issues described above we saw
- Site traffic: +320% Increase
- Keywords positioned #1-3: +350% increase
- Keywords positioned #4-10: +500% increase