Dominating the Niche Lighting Market in Sydney
Festoon Lighting Sydney, owned by William, established itself as the leading supplier of festoon lighting services for weddings, events, and permanent installations in Sydney. However, with the rise of competitors, William decided to invest in SEO to maintain his position as Sydney’s #1 Festoon Light Supplier.
This case study highlights the effectiveness of the SEO campaign conducted over 1.5 years, which resulted in a significant increase in organic traffic and improved keyword rankings.
Client: Event Lighting Installation
Start Date: June 2019
Duration: 2 x 3 Month Sprints over 1.5 years
Upon taking over the campaign, Local Lead Booster identified several issues with William’s website that were hampering its SEO performance. These included:
- Mixed content issue: The website was being indexed under both https:// and http:// versions.
- Thin content on several pages, which reduced the site’s relevance in search results.
- Low domain authority, which negatively impacted the site’s search ranking.
- On-page SEO problems that needed to be addressed for better optimization.
By addressing these issues, the following improvements were observed:
- Site traffic: A remarkable increase of 320% in organic traffic.
- Keywords positioned #1-3: A 350% increase in the number of high-ranking keywords.
- Keywords positioned #4-10: A 500% increase in the number of mid-ranking keywords.
The SEO campaign carried out by Local Lead Booster for Festoon Lighting Sydney proved to be highly effective in maintaining the top spot in Sydney’s niche lighting market. With a budget of $1,700 and two 3-month sprints, the campaign resulted in a significant increase in organic traffic and improved keyword rankings. William’s testimonial underscores the value of working with a trusted SEO partner like Tom, who not only helped improve search rankings but also offered valuable digital marketing advice.