Case Study #1.
Air Conditioning Client: 6 Months
Goal: The director was looking for a results driven digital marketing company to manage his site, Adwords account and improve SEO results as they took a dive for the worse.
Client: Air Conditioning
Company Size: Medium
Team Size: 15
Although several small technical issues come back from the SEO audit the major issue was the previous agency pulling backlinks away when the client moved on. As backlinks are still one of the main ranking factors in Google today, when they are lost it can cause significant traffic decreases in traffic and rankings.
- Fix all minor and major technical issues
- Optimise pages already ranking
- Build quality, evergreen backlinks
While the results are quite good, we need to remember that air conditioning is seasonal, and due to COVID the economy has not been the best. As the warmer months near, a further traffic increase is expected.
Google My Business
For service based businesses having an optimised Google My Business (GMB) listing is necessary to bring in local quality leads.
The goal was to increase phone calls and website traffic from people in the local area.
- Google My Business optimisation
- Weekly GMB posting & photo uploading
- Local link building